SaaS Embedded Finance Survey Results Part 2: Expansion Expectations
Earlier this year, we completed a survey of 100 NA SaaS platforms on their embedded finance businesses. We are sharing key insights in a series of infographics. The third in this series focuses on embedded finance product advantages. Today 1. Current % of Company Profits Generated by Embedded Finance 2. Current Offering of Embedded […]
Klarna Revives U.S. IPO at $14B Valuation
Klarna, the Buy Now, Pay Later fintech, has officially revived its plans to go public. After pausing its IPO plans in April amid market volatility, the company has now filed for IPO on the New York Stock Exchange under the ticker KLAR with plans to sell 34.3 million shares to raise $1.27B at a 14B […]
Unlocking SMB Success: the ‘One Click’ Digital Marketing Opportunity
Every morning, small business owners open their laptops to a familiar headache. Their sales data lives in one system, their customer lists in another, and their marketing campaigns scattered across multiple platforms. To launch even the simplest promotion, they must stitch together emails, social ads, and reports from tools that don’t talk to each other. […]
Ramp’s 40% Valuation Increase Over Two Months Illustrates Massive Interest in B2B Fintech
Introduction Ramp’s rapid ascent to a $22.5 billion valuation in July 2025 — less than two months after being valued at $16 billion — signals high market expectations for the growth trajectory of B2B fintech platforms that combine product breadth, embedded financial services, and operational scale. Ramp’s evolution from a corporate card startup to a […]
Corpay Strengthens X-border Footprint With Acquisition of Alpha Group
Pending Regulatory approval and closing in Q4’2025, Corpay expanded its cross-border capabilities with the acquisition of Alpha Group, enhancing its presence in Europe and reinforcing its position as a leader in B2B payments.
Convergence of CFO SaaS & Fintech: Xero Acquires Melio (for up to USD $3 billion)
Introduction The landscape of B2B financial software and services for small and medium-sized businesses is undergoing a transformation. As CFOs and finance teams increasingly seek integrated solutions that blend accounting and bookkeeping with payables, receivables, and spend management (among other domains), software providers and fintechs are racing to broaden their capabilities through strategic acquisitions and […]
Embedded Finance in B2B & Office of CFO SaaS
On July 1st, 2025, Flagship Advisory Partners co-hosted an event with UBS in London, where Anupam Majumdar, Partner at Flagship, presented on the rising wave of B2B and Office of the CFO SaaS innovation in Europe, highlighting its evolution in relation to the more mature US fintech landscape. We advise viewing the slides via the […]
Selling Embedded Payments with Flagship Advisory Partners, Adyen & Zenoti
Joel van Arsdale, Managing Partner at Flagship Advisory Partners, recently sat down with Hemmo Bosscher, SVP, Global Head of Payments at Adyen and Vamshi Reddy, Head of Payments at Zenoti, to discuss how software platforms can effectively sell embedded payments and make them a key part of their growth strategy on Adyen’s latest episode of […]
Ledger-as-a-Service: An Emerging Infrastructure Layer Powering Fintech Innovation
Innovation in financial services is at an all-time high and expanding to include an increasingly diverse range of product concepts, company types, and delivery models. Yet one thing remains constant: businesses that store, move, convert, or otherwise handle customer or partner money must keep track of those funds. As they focus on building new products, […]
Q1 2025 SaaS Earnings Observations
After a challenging quarter, the market is rebounding, with 9 of 14 tracked companies now posting positive 3-month returns. While growth continues, it has slowed modestly, suggesting a more measured expansion.